WHAT IS CUE BY CANVAS?

HSTORY OF CANVAS

POINT OF DIFFERENCE:

ACCESS TO UNRELEASED MUSIC FROM HUGE INTERNATIONAL ARTISTS

Expertise & Cultural Awareness

Human touch: Playlists built by real music experts who understand mood, genre, and flow—not just algorithms.

On-trend & ahead of trend: Fresh, credible, and occasionally surprising selections that feel alive.

Regional sensitivity: Cultural nuances respected across international properties.

WHY IS MUSIC IMPORTANT?

Yes, there is substantial research indicating that background music significantly influences customer experience and can drive sales growth. Key findings from various studies include:

• Music Tempo and Shopping Behavior: Slow-tempo music in retail settings encourages customers to move more leisurely, leading to increased time spent in-store and higher sales. Conversely, fast-tempo music can increase arousal levels, prompting quicker decision-making and potentially boosting impulse purchases. 

• Music Congruity with Brand Identity: Aligning background music with a brand’s identity enhances the shopping experience and can lead to increased sales. For instance, a study found that music fitting the brand increased sales by 9.1% over five months. 

• Influence on Customer Perception: Appropriate background music can make stores feel more welcoming, positively affecting customers’ mood and perception of the shopping environment. This can result in longer browsing times and increased purchasing behavior. 

• Impact on Variety-Seeking Behavior: Fast-tempo background music has been shown to enhance consumers’ arousal levels, leading to increased variety-seeking behavior, especially when customers are familiar with the music. 

• Employee Influence on Music Selection: Allowing employees to influence in-store music selection can have unintended consequences. One study showed that sales decreased by 6% when employees had the opportunity to choose the music played in the store. 

In summary, strategically selected background music plays a crucial role in shaping customer behavior, enhancing the shopping experience, and driving sales growth.

OBSESSIVE CURATION / BRAND MATCHING

MUSIC CURATED BY DJS AND MUSIC OBSESSIVES, TAILOR MADE TO YOUR BRAND AND CUSTOMERS. WE’LL SPEND TIME IN YOUR SPACE, TALKING TO YOUR STAFF AND OBSERVING YOUR CUSTOMERS.

Tailored to each space: Lobby, bar, spa, gym, restaurant, rooftop—all with their own vibe.

Time-of-day variation: Smooth transitions from morning energy to late-night sophistication

Seasonal & event-based updates: Christmas, summer terrace season, fashion week, etc - give cool examples.

MECHANICS

Ease of Use & Control

Simple interface: Staff can adjust vibe/volume or switch profiles (e.g., “rainy day mood”) with minimal training.

Scheduled automation: Set-it-and-forget-it daily flow with override options.

Remote management: Central control over all properties with the option for local tweaks.

Reliable Delivery

• Hardware integration: Works with existing AV setup, no headaches.

• Offline functionality: Music still plays even if Wi-Fi drops.

• Licensing included: Blanket coverage so I don’t need to worry about compliance.

📈 Data-Driven Insights

• Customer engagement analytics: What’s working, what’s not, based on guest feedback or dwell time in F&B outlets.

• Custom reporting: Heatmaps of music moods per property, footfall vs. tempo, etc.

💡 Innovation & Add-ons

Branded playlists for guests: Extend the experience beyond check-out via Spotify, Apple Music.

Collaboration with artists/DJs: Limited-time soundtracks, in-room mixtapes.

Audio branding: Signature sound logo or sonic cues for brand identity.