Music doesn’t just set the mood, it drives behaviour and boosts sales. AND THE RESEARCH PROVES IT.
Tempo Affects Behaviour: Slow-tempo music encourages longer visits, WHEREAS Fast-tempo music PROMPTS customers to explore more options and try new products. This was first demonstrated by Milliman (1982), whose study found sales increased by up to 38% WHEN HARNESSING THE CORRECT TEMPO FOR THE SPACE.
Brand Alignment Boosts Sales: Music that fits a brand’s identity can significantly enhance experience. one study covering 1.8 million transactions showed a 9.1% sales increase over five months when the music matched the brand.
Mood and Perception: Well-chosen music makes spaces feel more inviting, improves mood, and encourages longer browsing OR DINING, RESULTING IN more purchases.
Staff Music Choices Can Backfire: Letting employees pick the music led to a 16% sales drop in one Swedish retail study, with women’s fashion departments seeing declines up to 21%.
Bottom line: strategic music curation enhances experience, shapes behaviour, and INCREASES sales.
